Why your company's intentions can engage your people, bring social good and perhaps even reap profits in the process

When I misbehaved as a young lad, upon a lecture and assured understanding between right and wrong, my mum would ask, “Did you do that on purpose?” My actions were almost always spontaneous episodes of youth stupidity, not premeditated acts of dissent. While definitely a rebellious teenager, my mother’s inquisition always made me think about my actions, and still does today.

Purpose and people are the new frontier For most businesses today, the most valuable asset they manage are their people––and employee engagement and satisfaction are strategic imperatives that every leadership team should understand and proactively explore.

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