Creative agency Zemoga imagines how the trends in The Future of Retail can be leveraged to reinvent the home improvement store

As part of our 2015 Future of Retail report, PSFK asked some of our close creative partners to leverage our trends to rethink the functionality of some of the biggest brands in retail. The team over at Zemoga used the trends One Click Everything, Digitize Real World, Zero Inventory and Kill The Checkout to reimagine the floor space of the home improvement chain Home Depot.

Cities have always been a hub for creative talent. More and more of that talent has begun doing more with their hands, creating things from scratch. There have always been two issues with DIY in urban environments: lack of experience in DIY and lack of space. With Home Depot's “Simple DIY,” customers can finally get their DIY journey started.

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