Sam Ashken: Loop Dreams
How a third generation of brands are taking advantage of the 'closed loop' engineering system
In engineering a “closed loop” is a system in which waste products are productively re-used. For a world that’s drowning in junk and waste products from making stuff, the promise of closed loops is simple: a more environmentally sustainable system of production. For brands, closed loops are a new way of thinking about not just their supply chains, but also their relationships with customers.