There’s No One Surefire Branding Strategy, But You Should Always Make People Care
SVA Branding alumnus stresses the importance of developing your own style and POV to excel both personally and professionally
As part of an ongoing series, PSFK chats with alumni from the School of Visual Arts (SVA) Masters in Branding program. This week we caught up with former student now strategist at Local Projects David Carofano who says that to make people care you need to “do things with so much passion that it permeates through everything you do.”
What made you decide to enroll in the Master's in Branding program? What is it about our current society that makes branding so important?
I had always known that I wanted to go back to graduate school, but I was never sure exactly what for. I always had interests in art, design and business and with an undergraduate degree in marketing, and being a music artist for many years, it was difficult for me to find a career that used both my business knowledge and creative passions. However, when I found the Branding program, it seemed like it would be just the right mix for me and it was, and more. What the program taught me about business and culture, and the fundamental human elements of how we interact with brands, has made me see the world in a whole new way.