Questioning Everything and Relating to Users are Key Branding Strategies
A former SVA Branding alumnus spills guidance, insight and tactics for successful branding in today’s culture
As part of an ongoing series, PSFK will be chatting with alumni from the School of Visual Arts (SVA) Masters in Branding program. We spoke with former student now User Experience Consultant at IBM Randy Gregory on why branding is more important now than ever, and how the simple piece of advice “don’t make Tumblr bullshit” inspired him to propose 100 ways to improve the New York City subway system.
What made you decide to enroll in the Master’s in Branding program? What is it about our current society that makes branding so important?