Target Teams Up with Concept Store for Curated Holiday Shop

Target Teams Up with Concept Store for Curated Holiday Shop
Design

STORY refreshes its merchandise and store design every 4-8 weeks, and the latest theme is 'Home for the Holidays'

Emma Hutchings
  • 12 november 2014

NYC concept store STORY has teamed up with Target to curate a holiday-themed gift shop with carefully curated items to fit eclectic product needs. The store, founded and curated by brand consultant Rachel Shechtman, refreshes its merchandise and store design every four to eight weeks. For the latest theme, “Home for the Holidays,” Shechtman worked hand-in-hand with the team at Target.

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