Target Teams Up with Concept Store for Curated Holiday Shop
STORY refreshes its merchandise and store design every 4-8 weeks, and the latest theme is 'Home for the Holidays'
NYC concept store STORY has teamed up with Target to curate a holiday-themed gift shop with carefully curated items to fit eclectic product needs. The store, founded and curated by brand consultant Rachel Shechtman, refreshes its merchandise and store design every four to eight weeks. For the latest theme, “Home for the Holidays,” Shechtman worked hand-in-hand with the team at Target.
The annual editorialized gift guide set inside a home is open until Jan. 4. Partnering with Target for a first-of-its-kind collaboration, STORY has brought some of their favorite things from exclusive brands like Archer Farms and Nate Berkus to the store. They handpicked items from Target HQ in Minnesota so they could offer New Yorkers the chance to browse two hundred products within their something-for-everyone gift assortment of over 120 brands.