In Brief

Aerial Bold homes in on unsuspecting designers, hoping to get them interested in geography

With the abundance of satellite imagery available on the internet, it can be difficult to make sense of it all. Some viewers may see faces in the clouds, or they may wax poetic about how small we all are in the grand scheme of things, but Benedikt Gross and Joey Lee found something far more functional: letters, and perhaps a workable typeface.

The project began when Benedikt Gross, flying from London to LA and finding himself allergic to the chlorine in the many backyard pools, decided instead to catalog them. In the process, he met Joey Lee, and the two embarked upon an atlas of those shimmering blue depths. Now they have a new project: the punnily-named Aerial Bold project has two sides, each both fun and functional in its own way. The dataset will be a list of locations of letter-like buildings and their “bounding boxes”.The typeface called Aerial Bold is abstracted from this dataset from the best resemblances. Both are united by the common project of finding landforms and buildings that look like letters and increasing geographical knowledge as a result.

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