Several British food retailers are capitalizing on their European neighbor's taste for their brands by planning mass expansion over the next few years

“You can’t trust people whose cuisine is so bad.” It was 2005 when France’s president Jacques Chirac made his infamous put-down of his British neighbors.

But almost 10 years on, British food is flying off French shelves – so much so that posh crisps from companies such as Tyrrells are known as “English crisps” and Marks & Spencer’s bestselling ready meal in Paris is that British classic, chicken tikka masala. The home of camembert, brie and roquefort is even buying British cheese.

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