The automaker animates British author William Boyd's novel on Tumblr page

Ever read a novel so captivating, you felt as if you were in the midst of the action? Thanks to author William Boyd and auto manufacturer Land Rover, your next “literary immersion” may happen online.

Last week, Land Rover and Boyd launched The Vanishing Game, an interactive version of Boyd’s 17,000-word story about a mysterious driving adventure across the United Kingdom. The novel’s protagonist, Alec Dunbar, drives from London to a remote part of Scotland, encountering suspect characters and navigating rugged terrain in his Land Rover Defender. Rather than simply imagining the journey, readers on the novel’s Tumblr page experience interactive backgrounds, gloomy animations, and intoned narration. Online, traditional mystery reading transforms into a multi-sensory experience.

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