New Beer Developed to Maximize Creativity

New Beer Developed to Maximize Creativity
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Hemingway would be proud: a beer proven to boost creativity

Jason Brick
  • 22 december 2014

Conventional wisdom tells us that getting a little drunk stimulates creativity and problem-solving by quieting that “inner critic” who tells us to ignore (or not speak out loud) our most divergent ideas. The trick, of course, is getting just drunk enough to be creative and productive without slipping over into the territory where every idea feels like a good idea.

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