Bentley Commissions New Series of Brand Inspired Art
Debuting during Art Basel, Design/Miami 2014 is a car factory inspired light sculpture
‘Bentley Elements’ is a new series of commissioned art and design pieces which over time will present work from artists and craftspeople responding to inspiration from the Bentley brand. The automaker debuted the first of the series at Art Basel, Design/Miami 2014. The project is a collaboration between car maker Bentley and British creative directors Campbell-Rey who identified light as the first theme to be explored.
Milan-based conceptual artist Massimo Uberti was called to create the first installation. Uberti creates 3-dimensional geometric neon sculptures which are more like drawings in light. Bentley invited Uberti to spend some time at their Crewe, England factory to get inspired.