Alcohol helps to loosen people's lips at a European networking event

Alcohol has long been known as a social lubricant, which is exactly why Nordic agency group Hasan & Partners has created a device that dispense beer only when two people are charging their phone together. Installed at this year’s Eurobest, a celebration of European creativity held in Helsinki, the concept is designed to make networking more enjoyable, while also preventing too many awkward silences.

Built by Hasan & Partners’ sister company, Perfect Fools, the device dispenses Carlsberg beer whenever two phones are being charged at the same time. It’s powered by Raspberry Pi, and uses a USB hub to detect when the phones are connected. This in turn opens the draft taps on the beer dispenser, resulting in a much more refreshing way to catch up on the day’s events.

This content is available for Premium Subscribers only.
Already a subscriber? Log in