Personalized Knyttan jumpers and scarves bring designers and customers closer together

Everyone has experienced a moment where you saw an article of clothing and thought: that would be great if the pattern was just…bigger, smaller, more spread out, another color, etc. It can be difficult when you as the consumer buy clothes to express yourself, but you wind up feeling like you're really just expressing the designer. Unless you are capable of creating your own textiles, and have some sewing skills, this is an obstacle that has been almost impossible to get around for quite a while. Conveniently, Knyttan, a new brand of customized clothing, has bridged the gap between designers and consumers.

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