eBay Launches 24-Hour Christmas Windows
eBay AU lets visitors virtually purchase items from physical displays
In contrast to the traditionally blustery holiday season in the Northern Hemisphere, Christmas in Australia is a sunny experience. Barbecues and fresh seafood replace heavy holiday dinners, and scarlet Christmas bush blooms substitute hearty evergreen trees.
Despite varied climates, the holiday period is prominent retail season in both hemispheres. Inspired by Australia’s unique holiday experience, the nation’s largest e-retailer eBay Australia has deviated from its traditional online model to produce a series of physical, interactive window displays for the 2014 Australian Holiday Season.