World Wide Vac helps clean up email clutter and aims to reduce CO2 emissions at the same time

Littering and hoarding are such common real-world problems that they have reality shows based both on people with the problem and the folks responsible to solve it, but online clutter, trash and hoarding can be just as destructive and environmentally unfriendly.

The Internet is infinite — growing at a pace faster than we are filling it — but maintaining that space releases as much CO2 into the atmosphere as the entire aviation industry each year. Although some of that emission is from “mission critical” tasks like business communication, online banking and “Liking” your grandmother's post on Facebook, much of it is taken up just in storing emails, images and archive files nobody uses.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in