7up Free celebrates a new global look and fee with a revamped classic Routemaster bus – knitted inside and out

7up, the iconic lemon-lime soda, has undergone a revamp with a brand new visual identity and global campaign all centered around the idea that “it feels good to be you”.

The campaign seeks to celebrate uniqueness by aligning the PepsiCo-owned brand not with celebrities but with individuals who are ‘truly original everyday personalities.” The first television ad features Magda Sayeg, also known as the Urban Knitter, who takes to the streets with her knitting needles and giant balls of yarn to bring color to an empty square. Sayeg has also knitted a winter sweater for a London Routemaster bus, which will be travelling across the city as a visual testament to 7up’s new identity of promoting originality.

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