Gamification Lets People See Exactly Where Their Charitable Donations Go
Makerble encourages millennials to only support the causes in which they believe
Keen to see the impact of their involvement, most millennials would rather volunteer than donate their money to charity – plus they don’t respond well to traditional fundraising methods. That’s why Makerble, a UK-based startup, is exploring how gamification can be used to encourage more online donations, while making sure donors know exactly where their money is going. Starting from as little as £1 per month, the emphasis is on the impact of the donation rather than the amount given.