Condiment brand opens up farms to show consumers how they make ketchup

Everywhere you look, more brands are moving towards transparency. And it’s no secret why. Consumers are more educated than ever before and like to know where the products they support come from, especially if they are going into their bodies.

One of the latest companies to follow this trend is Hellmann’s Ketchup with an initiative it calls Vamos Plantar or Cultivemos Juntos (Grow With Us). The microsite is an attempt to connect tomato farmers with consumers globally to show where its tomatoes come from and how the ketchup is made.

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