Pantone Color Of The Year Influences Product Development and Purchasing Choices
An inside look at the process behind the 2015 selection and its impact
For the past 15 years, color authority Pantone has celebrated a Color of the Year. This year the naturally robust and earthy red Marsala (aka PANTONE® 18-1438) got the nod.
Working with New York-based experience design firm Sub Rosa, Pantone put together a creative campaign behind their color choice to demonstrate the potential of the color. Marsala was chosen for its universal appeal and versatility, including the ability to translate to fashion, beauty, industrial design, home furnishings and interiors.