With waves of new products being released, mainstream consumers are weighing up functionality versus design

In a recent article, TechCrunch praised a Berlin start-up's new product as “one of the sexiest Wi-Fi routers” the writer'd ever seen, as well as its rejection of the perceived earlier trend for shaping routers, in which “designers basically go for the black box with lights on it' approach and head home.” This focus on design, lifestyle integration, and product appearance has permeated the entire smart home industry, and may be influencing consumers' decision-making — moreso than function — in this growing market.

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