Best of 2014: J. Crew’s Hand-Written Ad Is Customer Service Perfection
Creative Director Jenna Lyons writes a full-page thank you note to a fan
The quest to find a swimsuit that fits perfectly is never-ending. Beach-goers have to wade through the plethora of fabrics and textures, linings, cup and strap sizes, and the list goes on. With warm weather fast approaching, every woman is on the hunt for a swimsuit with the perfect fit, except for journalist Jenni Avins.
A freelancer for New York Magazine, Jenni Avins had many scoop-back tank swimsuits from J. Crew as a child, but she took for granted how well-suited they were until they went out of production. For years, she searched the internet, department stores, and vintage shops across the country for something that was similar, but to no avail. After exhausting all other options, Avins penned an open letter to Creative Director Jenna Lyons on NY Mag’s The Cut blog, asking that the design be brought back.