Kate Drane from Indiegogo, speaking at PSFK & PCH Presents the Makers Movement in San Francisco, describes the holistic benefits that come with crowdfunding and how they increase the success of start-ups.
Kate Drane is Indiegogo’s hardware category lead, responsible for all aspects of business growth for the platform’s design and technology categories and has led many companies, including Misfit Wearables, Scanadu and Canonical, to secure funding on Indiegogo. In addition to working at Indiegogo, Kate is the co-founder and CMO of The Can Van, the world’s first mobile beer canning service made to bring reasonably priced and environmentally friendly packaging options to California breweries.
Kate's talk at the Makers Movement Event hosted and sponsored by PCH is about demand, and how to guarantee that innovations overlap with an actual need. Startups as well as companies are increasingly keen to create products that people want, as opposed to products that they think that they want. Kate describes marketplaces and customers increased demand of ensuring that when products get made they solve a real problem, and how crowdfunding helps to frame that demand. Kate outlines the importance of the maker movement in this space.