Typendium tells the history of five famous fonts through essays and illustrations

An appreciation and need for good typography matters in mainstream culture from businesses to designers to consumers. Subtle differences in typography such as small caps versus large, or old styles versus new can change entire perceptions of campaigns and brands. The use of a carefully selected typefont and subsequent elements is a powerful tool that can distinguish professional from amateur.

To brief people on the history of the typography, a new app Typendium gives users the backstory of five different fonts in an elegant collection of essays and illustrations. The 1.0 version of the app includes textbook knowledge about some of the most well-known typefaces.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in