Liberty London Turns Instagram Likes into Loyalty Perks
The iconic department store is the first luxury retailer to leverage Instagram activity directly into brick-and-mortar sales
Liberty is known for its spectacular Christmas shop, which sells two baubles a minute, and now a new loyalty app will give people even more reason to pay the store a visit. The luxury destination has partnered with Tapestry, a free iPhone app for fashion lovers, to offer bespoke in-store perks based on Instagram likes and purchase history.
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