Unique partnerships and a distinctive media strategy are enabling Nest to break out of its niche market

Nest transformed a gondola in Squaw Valley ski resort into a compact house and equipped it with a Nest thermostat and smoke and carbon monoxide alarm (Nest Protect) to give visitors an easy way to experience their expanding product range.

The overall idea of Nest Express is to transform a destination to highlight the Nest Express mission of enhancing aspects of the home that are typically overlooked, crystallizing their positioning around building home environments that are more thoughtfully designed.

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