The Ditto is a wearable clip that vibrates when you need to check your phone

When a phone is in a bag or even in a wallet, it is sometimes hard to tell if it is vibrating or ringing when you're moving or in a crowded place. People who just can’t afford to miss calls or messages are hopeless against the urge to check their phones every now and then.

That is why start-up Simple Matters has come up with a trusty device that you can clip to your clothes, belt or bra strap. The no-frills Ditto device vibrates to notifications or calls you set as important on the accompanying app. There is no need to charge because it uses a readily available battery; you just pair one time and you’re ready to go. If you’re going for a dip in a pool or an intense workout, no need to take it off because Ditto is also waterproof.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in