Satellite-U augmented reality gives jewelry lovers an out of space experience

The Japan Aerospace Exploration Agency (JAXA) already had a major win this year with the successful launch of their asteroid explorer Hayabusa 2. Capitalizing on this scientific and public relations win, they've allowed new brand Satellite-U to produce space-themed jewelry with an augmented reality connecting them to the stars.

Or at least the upper atmosphere and inner solar system. The Satellite-U jewelry consist of earrings, lapel pins and necklaces built as tiny replicas of existing satellites from JAXA:

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in