Nikon Rolls Out Campaign for the Instagram Generation
Integrated ad push celebrates a generation that communicates visually
Nikon’s new ‘I AM Generation Image‘ integrated campaign, created by McCann NY, celebrates a world that communicates visually. It aims to reinforce confidence in entry-level and enthusiast DSLR markets and inspire people to create images that show off their passions.
The concept was born from a desire to understand people’s relationships with their images. An immersive website has been launched, which features content from a select group of creative individuals, representing the voices of this generation.