Pregnancy Journal “Grows” with Expectant Mother
The 'Mother Book' from Dentsu Nagoya is a dynamic diary
Many expectant mothers keep journals before moving on to a baby book. Pregnancy can be a very emotional journey and not only because of the hormones. The chance to give life can be overwhelming and terrifying especially for a first-time mother-to-be.
Ad agency Dentsu Nagoya’s “Mother Book” is a wonderfully dynamic diary for pregnancy. The journal has 40 pages, one for each week of pregnancy. As you go through each page, the “womb” on the page swells, followed by the breasts to mirror bodily changes through the weeks.