From water rations and bandaids to high-end treats, these satchels offer sleek comfort in the face of disaster

With the gift-giving season fast approaching, an endless parade of luxury items are clamoring for the spotlight. For hard-to-please loved ones who'd prefer to survive disasters in style, however, gift-hunters may need look no further than a new hand-made leather emergency kit out of LA – filled with first aid items, rations, and all the luxury fixin's.

The Prepster is a 72-hour emergency survival kit for “anyone threatened by earthquakes, hurricanes, tornadoes, or fires,” and contains a wide variety of “luxury comfort” products, first-aid items, and standard survival items. In addition to over 150 pieces of less-glamorous (but necessary) survival gear – such as waterproof matches, utility bags for temporary shelter/flooring/waste disposal/water proofing, candles, work gloves, duct tape, and dust masks – the designer bags contain a gourmet feast's worth of products from Malin+Goetz, Pro Bar Organic Rations, TCHO Chocolate, Kusmi Tea, and others. In addition to choosing between the 1- or 2-person supply packs, customers can also customize the kit by having their initials – or those of their post-apocalyptic sweetie – monogrammed on the front.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in