Founder of Story discusses how her rotating retail space merges merchandising, marketing, and business development to refresh content and connect to shopper needs and interests


PSFK is excited to welcome Rachel Shechtman, founder of retail concept space Story, to speak at our Future of Retail Event in NYC tomorrow, November 14. Rachel also created a retail and marketing consultancy called Cube Ventures. Story is a 2000 sq. ft. retail concept in Chelsea that has a point of view like a magazine, changes its product selection like a gallery every 6-8 weeks, and sells like a store.  On stage, Rachel will discuss how retail floors will shift away from focusing solely on product to becoming an integral part of its nearby community.

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