People race against the clock to experience amazing urban set designs

SetintheStreet is an ongoing art project in which Justin Bettman and Gozde Eker are building elaborate sets out of unwanted materials and furniture, most of which is found on the street. After shooting the photos, the sets are left up on the street for passersby to interact with, shoot their own photos, and share them using the Instagram hashtag #setinthestreet. Not only have people been getting creative with their own photos, they've also piled on social media to spread the word.

Some of the photos on social media include people hanging out in bathtubs, stage psychotherapy sessions, late-night loungers, and all sorts of other interesting characters.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)