Social Response To Pop-Up Sidewalk Photo Opps
People race against the clock to experience amazing urban set designs
SetintheStreet is an ongoing art project in which Justin Bettman and Gozde Eker are building elaborate sets out of unwanted materials and furniture, most of which is found on the street. After shooting the photos, the sets are left up on the street for passersby to interact with, shoot their own photos, and share them using the Instagram hashtag #setinthestreet. Not only have people been getting creative with their own photos, they’ve also piled on social media to spread the word.
Some of the photos on social media include people hanging out in bathtubs, stage psychotherapy sessions, late-night loungers, and all sorts of other interesting characters.
Bettman, who started out as a photographer, and now works as an Art Director at Ogilvy and Mather, had a much simpler aim when he started:
My goal is to create images that when looking at them cropped in, you would have no idea that these were shot on the street.
Since then, the sets have been swept away by the power of social media. It’s not just the general public getting involved either, the story has been picked up by countless websites and online magazines with a penchant for clever ideas mixed with top-notch artistic skill. See some more images below, or head over to Twitter and Instagram where you can search the hashtag #setinthestreet.
Images by Justin Bettman