menu

Starbucks Reserve Roastery and Tasting Room Creates Sensory Coffee Experience

Starbucks Reserve Roastery and Tasting Room Creates Sensory Coffee Experience
Design

The coffee brand's Reserve Roastery and Tasting Room hopes to attract coffee connoisseurs and amateurs alike

Daniela Walker
  • 9 december 2014

The Starbucks Reserve Roastery and Tasting Room opened in Seattle last week. The 15,000 square foot space is intended to be a Willy Wonka experience of coffee, with beans traveling in clear and copper tubes all around the space, letting customers watch a bean go from roast to brew to cup.

Access this article for free
Fill in your email address below and we’ll get you signed up for 30-day access to our content and newsletters.
Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.