The Future of Sephora [Future of Retail]
Creative agency Stark Design gives beauty brand a make over to bring added value and convenience to the store
To bring the ideas from PSFK’s 2015 Future of Retail Report to life, we challenged creative agencies from around the world to leverage our trends to re-invent the retail experience for major retail brands. Stark Design took up the using insights from frictionless fulfillment, community cornerstone, and product immersion to redesign the retail experience at Sephora.
Sephora has already proven themselves as a retailer who is not afraid to bring new technologies into their stores. When thinking about how to bring Sephora into the future, president and creative director of Stark Design, Daniel Stark, said, “the marketing environment has become something of an arm’s race, with a growing desire for ever more outrageous appearances, installations, pop-ups and campaigns. […]That doesn’t always mean the solution is to have more epileptic-inducing light shows. It may be just the opposite.” Stark Design’s two concepts, The Sephora Beauty Lounge Sephora Beauty 24/7, are simple, yet valuable additions that take Sephora’s already engaging showroom and make it more engaging and convenient for their beauty shoppers.