The online photo collection asks users to share a memory by donating images

The Unforgettable Collection is an online photo collection dedicated to battling Alzheimer’s. Users can donate their own photos to help raise awareness as well as funds for research and care.

The collection was launched by independent advertising agency Grupo Gallegos and the Alzheimer’s Association California Southland Chapter earlier this month, to align with National Alzheimer’s Disease Awareness month. Alzheimer’s affects more than five million Americans, and this represents an opportunity to draw attention to the disease.

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