Mobile payment, delivery, and cloud-connected machines make us wonder: is the coffee brand more tech than coffee?

“Is Starbucks a tech company or retailer?” tech news site Geekwire asked Starbucks executives at a recent press conference. Turns out, the coffee giant may now be a little bit of both.

On December 3, Starbucks introduced mobile ordering: at 152 Portland-area locations, users can now place orders via the Starbucks app and pick up their drink in-store, without ever having to wait in line. Mobile ordering is the most recent tech development of the company, who, in the past year, has released several mobile and payment improvements to cater to the device-driven lifestyles of consumers.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in