What Mobile Ordering Says about Starbucks’ New Tech Strategy
Mobile payment, delivery, and cloud-connected machines make us wonder: is the coffee brand more tech than coffee?
“Is Starbucks a tech company or retailer?” tech news site Geekwire asked Starbucks executives at a recent press conference. Turns out, the coffee giant may now be a little bit of both.
On December 3, Starbucks introduced mobile ordering: at 152 Portland-area locations, users can now place orders via the Starbucks app and pick up their drink in-store, without ever having to wait in line. Mobile ordering is the most recent tech development of the company, who, in the past year, has released several mobile and payment improvements to cater to the device-driven lifestyles of consumers.