Ad Agency Gives Millennial Employees Their Own Separate Space

Ad Agency Gives Millennial Employees Their Own Separate Space
Advertising

Grey Advertising shifts the traditional agency setup by giving millennials their own wing

Adriana Krasniansky, PSFK Labs
  • 29 january 2015

The Millennial Generation, defined roughly as individuals born between 1980 and 2000, now represents 25% of the United States population. Its 80 million members hold over $200 billion in annual buying power, and they are the most coveted audience for businesses looking to remain relevant in a saturated consumer market. Grappling between millennials’ formidability and their shifting values, many companies are forced to ask: how do we approach today’s most powerful generation?

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