Adidas Leveraged Adaptive Tech to Deliver Your ‘Greatest Run Ever’

Adidas Leveraged Adaptive Tech to Deliver Your ‘Greatest Run Ever’
Design

Sports giant's Ultra BOOST is step in right direction for companies merging design with technology

Lara Piras
  • 30 january 2015

Adidas is bringing wearable tech to sneakers via Ultra BOOST, a running shoe like no other that promises to distinctly enhance the user’s performance. It works with the newly designed BOOST technology that has been years in the making. After thorough research and testing by the world’s top engineering institutions, the technology has been applied to a product made especially for passionate runners.

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