Adidas Leveraged Adaptive Tech to Deliver Your ‘Greatest Run Ever’
Sports giant's Ultra BOOST is step in right direction for companies merging design with technology
Adidas is bringing wearable tech to sneakers via Ultra BOOST, a running shoe like no other that promises to distinctly enhance the user's performance. It works with the newly designed BOOST technology that has been years in the making. After thorough research and testing by the world’s top engineering institutions, the technology has been applied to a product made especially for passionate runners.
Ben Herath VP Design, Adidas Running explains the inspiration and process to PSFK,
“With every element of Ultra BOOST, we wanted to create a truly energizing experience, something that our runners haven’t felt before, that feels truly unique. Therefore we took a different approach from our other products, we spent less time sketching and spent more time with actual sample mock ups, developing numerous prototypes, testing each and every material and construction to see how it made runners feel, did it energize them? If it didn’t, we started again.”