Passenger worries eased with the help of distractions

For some air travelers, takeoff can be one of the most anxiety-ridden moments of any flight. One airline has partnered with developers to devise an app that distracts passengers from their fears and improve the overall flight experience.

ANA Takeoff Mode is an iOS app designed by Japanese airline All Nippon Airways (ANA) and NYC digital agency Firstborn. With restrictions recently lifted for travelers from using mobile devices during takeoff, ANA saw an opportunity to reach customers. Dave Snyder, VP and Executive Creative Director at Firstborn explains the objective:

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