Fashion Metric brings tailoring into modern times using data to offer one of the quickest, most accurate services on the market

Fashion Metric promises to take the guesswork out of sizing.

Aimed at apparel retailers and brands, the two-year-old award-winning startup has managed to raise a $1 million seed round via Tahoma Ventures and plans to launch the service officially this coming February.

Fashion Metric is an SaaS (Software as a Service) for apparel eCommerce that uses algorithms to calculate a customer's full set of body measurements in seconds. It can be used for bespoke tailoring services where accuracy on measurements ensures a custom fit and an overall higher quality of the finished result. The service can also be used to enable retailers to help customers select the best ready-to-wear size for them while shopping online. Once Fashion Metric is integrated into a brand's site, customers simply answer up to 12 questions about their height and weight, taking less than 30 seconds in total of their time. The algorithm then analyses these numbers to determine their accurate body measurements that are “often more detailed than what a tailor would provide.” Customers can then use this data for made-to-measure clothes or to recommend their best ready-to-wear size.

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