Our furry, scaly, and feathered friends stand at the feet of a rapidly expanding market

Fitbit, Fuelband, Jawbone – you name them and the body conscious are wearing them in parks and on the pavement. Running at the heels of many of the health conscious are the fittest of furry friends who are also sporting the latest round of animal tech. And with £6.2 billion being spent a year in the UK alone, it’s no wonder that tech startups are wondering if they are barking up the right tree to solve a few issues relating to pet ownership.

Although not quite yet monitoring calorific intake and yet definitely recording and analyzing miles covered, these canines are at the cutting-edge of a rapidly expanding market.

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