Amex Gesture-Controlled Hub Connects Shoppers to Small Businesses
Design agency HUSH partnered with American Express to generate auxiliary awareness for local shops and their unique products
A new gesture-controlled installation for product discovery has been created by design agency HUSH and American Express. ‘Shop Small‘ features items and in-store experiences available at local small businesses, with great interaction between the screen, a user's phone, and print materials. The experience helps shoppers discover new products and merchants from the installation site and on-the-go.
HUSH was challenged to connect shoppers to American Express' network of local small businesses and their products within a centralized urban setting. They used the design notes of boutique retail and the interactivity of digital experiences to create an installation that generates awareness and provides a direct line of information that connects consumers with merchants.