Amex Gesture-Controlled Hub Connects Shoppers to Small Businesses
Design agency HUSH partnered with American Express to generate auxiliary awareness for local shops and their unique products
A new gesture-controlled installation for product discovery has been created by design agency HUSH and American Express. ‘Shop Small‘ features items and in-store experiences available at local small businesses, with great interaction between the screen, a user’s phone, and print materials. The experience helps shoppers discover new products and merchants from the installation site and on-the-go.
The fully-contained, interactive retail product could be used in any location, helping shoppers discover thousands of local small businesses through bespoke product exploration and interaction. Shop Small uses geographical reference and personal preference indicators to tap into a database of merchants in order to encourage in-person shopping experiences.
On their phones, users can receive a shortcode to their wish list via text message, as well as details on opening hours, location and directions. They can also view an integrated city guide (developed by Jauntful) that helps them find a variety of restaurants and other destinations nearby.
“We delivered a highly personal, productized experience for American Express that foregrounds the locality and uniqueness of small business merchants. The result is an engaging platform that is scalable to any location and leverages what we know about retail customers – that they desire experiences that surprise and delight.”
You can check out the Shop Small installation in the video below: