Audi Using Virtual Reality to Let Customers Configure Dream Cars

Audi Using Virtual Reality to Let Customers Configure Dream Cars
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VR experience at dealerships aims to improve convenience and advice - and could be coming to your home

Emma Hutchings
  • 26 january 2015

Audi is leveraging virtual reality to augment automotive retail by giving customers the opportunity to configure their own vehicle at the dealership through VR headsets. This new sales tool will  be introduced in dealerships by the end of the year, showcasing the entire model portfolio with all possible equipment combinations.

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