Babycore: Normcore’s Childish Devolution

Babycore: Normcore’s Childish Devolution
Design

Artist Matt Starr challenges conventions with hyper-nostalgic approach to fashion

Rachel Pincus
  • 27 january 2015

Normcore, a fashion trend identified  (and somewhat manufactured) by the trend forecasting group K-Hole, startled and disgruntled many people in 2013 when it burst onto the scene as a fashion trend consisting of attractive young people wearing the formless, blobbish wear of generic America. Now, a 25-year-old artist named Matt Starr hopes to unleash a different but equally surprising trend revolving around wearing clothes from his babyhood.

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