Bud Light Button Delivers Beer With a Tap of Your Smartphone
The app from Bud Light offers speedy beer delivery and slew of spontaneous experiences
The Bud Light Button app enables consumers to order beer as well as spontaneous experiences through their smartphone. Bud Light partnered with its digital agency AKQA and platform provider Klink to create the unique service, which offers a new way to order and enjoy the popular beer.
The beer delivery app — which launched in the Washington, D.C. area on January 15th — allows users to order Bud Light with just a simple tap of their finger. It hopes to stand out from the rest of the competition with the unique “Up for Whatever” experiences that accompany certain deliveries made through the app.