In Brief

On the value of uncertainty in the creative process, and why the startup business model is not for everyone

“This one I’m the most excited about because it’s the most unclear to me,” Gary Chou pauses, before outlining a business idea that’s been simmering for the last few months. This is the fifth or sixth idea Gary walks through. By the speed of his pitch, it appears that there are dozens more.

Gary is the self-titled “fun guy” behind Orbital, a company he founded this past May that’s part coworking space, part incubator, and part modern trade school. Or, as he calls it, “a space to do awesome stuff.”

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