CES 2015: Automotive Brands Take Varying Approaches to Autonomous Driving

CES 2015: Automotive Brands Take Varying Approaches to Autonomous Driving

How are connected vehicles shaping in the age of urban mobility and what might we expect on the road in the near future?

Plus Aziz
  • 5 january 2015

As more automotive brands rethink their differentiating consumer benefits, it seems that they are converging on the goal of bringing the autonomous vehicle to life. While Google is working towards reaching this goal in a more dramatic goals manner, like setting up the Open Automotive Alliance or fully-automated vehicles, established German brands (and BMW in particular) are developing a more careful cyborg-like approach where they are layering innovations from the electronics industry year after year, without the support of Google, as one article highlights, it’s about data politics:

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