CES 2015: Thync Electrically Pulses Your Brain to Change Mood
Wearable uses neuro-signaling to induce a preferred mental state
Most people, when they feel tired, reach for an energy drink or cup of coffee. However, thanks to new neuro-signaling wearable Thync, they may soon be reaching for an electricity-pulsing headband to improve their mood and alertness.
Thync is the first lifestyle wearable to use neurosignaling algorithms—waveforms that signal to neural pathways—to alter people’s moods and improve energy, calm, or focus. The device is the brainchild of a development team including Arizona State University’s Jamie Tyler and Harvard’s Sumon Pal, both of whom have backgrounds in neuroscience research. Their company has raised $13 million in investment and live versions of Thync are demoing at Las Vegas’ Consumer Electronics Show (CES) this week.
Thync headpieces deliver small electrical pulses to the brain via specially-placed pads at the temple, back of neck, or ear. A corresponding smartphone app controls the electropulse settings; currently, these settings allow users to stimulate two mental states—increased calm or improved energy. Effects are reported to last up to three days. Thync has been in beta testing for the duration of 2014, and seventy-five percent of test volunteers have reported a “strong” or “moderate” effect from the device, a moderate response equating to “one to two cups of coffee,” CSO Tyler tells USA Today.
Though Thync has been classified as a wearable, its developers see the product more as an alternative to other mood adjustors, including energy drinks, alcohol, or stimulant drugs. Thync hopes to provide a chemical-free option for mood improvement, potentially affecting a wide range of conditions, from as Seasonal Affective Disorder (SAD) to the all-too-common 2pm slump. “We created Thync to help people better access the power of their mind,” says Thync CEO and co-founder Isy Goldwasser. “We believe that when you conquer your mind, you can conquer your day.”
Thync expects to bring its product to market in 2015.