The automotive company aims to reduce cyclist fatalities with world-first technology that connects cycle helmets with cars.

A life-saving wearable cycling tech concept has been demonstrated at CES 2015 in Las Vegas that aims to improve safety by connecting drivers and cyclists. The innovative concept is a result of an all-Swedish partnership between Volvo Cars, POC (leading manufacturer of protective gear for gravity sports athletes and cyclists) and communications technology company Ericsson.

Cycling continues to grow in popularity worldwide, but this has led to an increase in serious cycling accidents. Volvo wants to make cycling on roads much safer. They are already addressing the problem with the Volvo Cars’ City Safety system, which is standard on the all-new XC90. This technology can detect, warn and auto-brake to avoid collisions with cyclists.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in