At the nexus of fashion and wearables: a wristwatch that stands out for its design and functionality

Picture a trendy wristwatch that suits workout, business casual or Friday night dinner attire. Now also imagine that wristwatch with smart functionalities to monitor physical activity of walking, swimming and sleeping. The perception of most readers familiar with wearables is that this marriage between fashion and technology has yet to take off; rarely are devices showcased as a complement to a daily outfit. Fashion forward individuals are turned off by the obviousness of fitness apparel that make them readily distinguishable for their smart capabilities.

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